Marketing, Design and Mentoring Services
Although one shouldn't judge a book by its cover, visual
appeal is still a top factor in our decision to buy or pass. Each
time you use a graphic to represent your business, service or product,
you are giving a visual representation to your customer. Do you
want that representation to capture their attention or pass it by?
Here are a few of the techniques we use to make our
graphics attractive…
- Draw the eye toward important facts and headlines using lines
and images that automatically send the eye a certain direction.
- Use clean, simple designs that do not create visual overload.
- Utilize a "call to action" to let your customer know
what they should do next.
- Use boldness to make your design memorable so that your client
can remember your image after they have seen it.
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Our Graphic
Services
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| • Images for your website |
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Headers
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Backgrounds
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Icons, etc.
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| • Logos |
| • Advertising
banners |
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Large, horizontal (468x60)
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$70 |
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Large, vertical (160x600)
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$70 |
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Medium (125x250)
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$50 |
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Small (125x125, 120x90)
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$35 |
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Custom sizes
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*All graphic
services are billed at $70/hr. unless otherwise noted.
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Internet Marketing is a tricky game. Once your competitors
figure out your plays, they are no longer valuable. You have to
stay one step above the rest to make sure you are using the most
effective form of Internet Marketing. Once the masses find out about
a trick that works, they swarm to it and the trick loses its effectiveness.
You should always be looking for the next big break in Internet
Marketing, even if your current method is working. At Spotlight
Marketing and Design, we strive to stay on top of the latest
marketing methods so that we can stay ahead in the Marketing Game.
Utilizing the best methods before they are played out is our main
goal.
Newsletters are an easy, cost effective way to stay
in contact with your existing and potential customers. Spotlight
Marketing and Design can create a custom design for your newsletter
to compliment your existing website. Or, we can create a design
from scratch based on the overall feel you would like to have for
your newsletter.
In addition to design, we can also maintain your
newsletter to ensure that your time is being spent in the way that
is most valuable. Maintaining your newsletter is more than just
sending it out on a regular basis and updating its content. Maintaining
a newsletter also involves the opt-in list that comes with it. Spotlight
Marketing and Design uses the latest tricks and techniques to
market your newsletter and create a quality opt-in list that sells,
rather than a quantitative list that squanders away your time.
When it comes to marketing, Search Engine Optimization
(SEO) should be on the top of the "To Do" list. If you
want to be found in the search engines, you must plant the seeds
that allow you to be found.
Search Engine Optimization can be tricky. There is not
a sure way to get you to the top 10 in X amount of days. There aren't
any guarantees, period. Why? The search engines do not want you
to know the tricks to getting to the top. That would defeat the
purpose of listing the most popular and well-used sites at the top.
So, the search engines change their algorithms frequently to prevent
anyone from knowing the ultimate tricks to getting you to the top
10 in one week.
Because of these constant changes, it is important to
stay up-to-date with the SEO of your website. Search Engine Optimization
isn't a one-time deal. It is a constant process to keep your site
near the top and fighting amongst your keyword competitors.
Spotlight Marketing and Design uses an
authentic approach to Search Engine Optimization. We use what the
industry calls "organic" or "natural" SEO. This
method uses SEO tricks that are tried and true and will always be
around. These tricks will never be labeled "black hat"
because they are 100% ethical SEO practices.
When your business pulls a lot of your clients from
cyberspace, your website is your office. Would you want to set up
business in a rundown shack with shabby furnishings that is located
off in some isolated little nook about 8 miles from the main business
strip? I doubt it. So, why would you want that for your website?
You must keep your website user-friendly and search
engine accessible…
- Navigation should be easy to follow.
- Complete Contact information should be easily accessible.
- A call to action should be placed on each page so
that visitors know what they should do next.
- Web copy should be easy to understand.
- Most importantly, your website should load
quickly so visitors aren't having to wait around.
See some of the User-Friendly
and Search Engine Friendly Website Designs created by Spotlight
Marketing and Design.
Spotlight Marketing and Design will write articles and
web copy for you to help get you noticed. We will search out the
best keywords to include in your articles or web copy and write
your content based on your keywords and topic.
Contact us for
a FREE Consultation and Quote
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